My kind of woman- Mac DeMarco
Strengths:
- Very professionally shot, smooth camera movement- Steadicam?
- Strong comedic presence- reflective of artist’s comical star persona
- Lots of work gone in to set designs
- Controversial idea (mainly with costume-i.e male artist dressing as woman, reference to David Bowie/Tricky?
- Frequent costume changes-keeps audience interested
- Constant ‘meat shots’
- Frequent changes of audience placement, e.g. handheld front facing camera.
- One long take for whole video
Weak become heroes- The Streets
Strengths:
- Meaning is amplified through clubbing/party scene
- Large proportion of video is performance/meat shot
- Artist takes prevalence of the whole video-contributes to star persona
The view from the Afternoon-Arctic Monkeys
Strengths:
- Shot in black and white (possibly black and white film?)
- Unusual aspect ratio
- Complete absence of band- mysterious metanarrative, leaves audience wanting more
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